Kaleo joined our mentorship program with a clear goal: to break into the Influencer Marketing industry as a strategist. Through the program, he honed his skills by crafting compelling case studies that highlighted his expertise and strategic thinking. These case studies not only showcased his talent but also became a pivotal tool in his job search, ultimately leading to him landing an exciting new role shortly after completing them.
DISCLAIMER: ALL CASE STUDIES ARE FICTIONAL AND CURATED TO MIMIC REAL LIFE SCENARIOS IN THE INFLUENCER SPACE AND CURATE BY ASHLYNN RACQUEL
THE ASSIGNMENT
YOU'RE THE MARKETING MASTERMIND BEHIND A POPULAR SNACK BRAND - IT'S YOUR JOB TO CREATE A BUZZ-WORTHY INFLUENCER MARKETING CAMPAIGN FOR COACHELLA! GET READY TO TAP INTO THE FESTIVAL VIBES AND CONNECT WITH MUSIC LOVERS EVERYWHERE.
YOUR MISSION:
Snacktastic Selection: Choose a snack brand that aligns with the Coachella energy (think healthy, trendy, or perfect for festival snacking).
Micro-Influencer Matchmaking: With a budget of $500k, identify 10 micro-influencers (influencers with 10k-50k followers) who would be a perfect fit for your campaign.
Why They Shine: For each influencer, explain why you chose them. Consider their content style, audience demographics, and how they embody the Coachella spirit.
Collaboration Chemistry: Describe what kind of content you think they would create for your brand (e.g., festival outfit inspiration featuring your snack, behind-the-scenes snacking moments).
Estimated Rates: Research and suggest a reasonable estimated rate for each influencer based on their following and engagement.
PRO-TIP: EXPLORE PLATFORMS LIKE LATER OR HYPEAUDITOR TO DISCOVER MICRO-INFLUENCERS.
